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FF 91 Brand & Marketing

  • After Effects
  • Unreal Engine 5
  • Photoshop / Illustrator
  • Midjourney / SDXL / ComfyUI
FF 91 Futurist Landing Page

Key Visuals in Unreal Engine 5

Creating Impactful Visuals

Desert in outer space

Starting from a desert out in space—think endless sands under a star-filled sky, kind of mystical yet familiar.

Volcanic Landscape

Inspired by the Lava Red color of the trim. I imagined a place with bright, flowing lava and dark rocks.

Icy Island

White-on-white was tough. The challenge was making the car stand out against the white background while keeping the look cool and icy.

WORK PROCESS

01  /  Research / Draft / Pitch
02  /  Plan
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04  /  Design Execution
05  /  Review / Revision
06  /  Publish
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Our product is far beyond a car that takes you from point A to point B. It is a moving experience of a visionary new world that is focused on your individual time.
Faraday Future
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My Roles

Art Director
Storyboard, Adobe Suite

Visual Designer
Photoshop, Illustrator, Midjourney

2D/3D Motion Graphic Designer
After Effects, Unreal Engine 5, Cinema 4D

 
Promotional and Seasonal Campaigns

Social Marketing Assets

Showcasing a variety of promotional and seasonal images and videos tailored for different social media platforms and formats.

Social Media Creative for Holidays & Seasons

Seasonal & Holiday Social Posts
Intelligent Autono Ai
FF 91 Ai Falcon
X-Mas 2023
Ramadan Kareem
FF 91 Futurist Web
CNY 2024 Dragon
Halloween 2023
Halloween 2022

 

My Roles

Art Director
Storyboard, Adobe Suite

Visual Designer
Photoshop, Illustrator, Midjourney

2D/3D Motion Graphic Designer
After Effects, Unreal Engine 5, Cinema 4D

 
Photo Studio in Unreal Engine 5

Paid Advertising Campaign

Explore how I shaped the creative direction of our paid advertising campaign. This project highlights the exterior design and performance, and I also planned a version focused on the interior, with user experience as the next step.

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My Roles

Art Director

Storyboard, Adobe Suite

Visual Designer
Photoshop, Illustrator, Midjourney

2D/3D Motion Graphic Designer

After Effects, Unreal Engine 5, Cinema 4D

Co-Creation with partners

Global DNA Campaign

Faraday Future Announces New Brand Campaign as It Partners with Top Global Industry Suppliers to Build the California-Manufactured Techluxury EV, FF 91.

 

Made of Over Ten Million Dots

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A Long Journey of Rigorous Testing and Validation

Testing and Validation Series.

Highlights various testing and validation projects. It took a lot of time and effort from many people across different locations to ensure top performance and safety. After all that work, it’s amazing to see it come down to just a 30-second video.

Faraday Future | Milestone 6 Achieved.

Live-Streaming Key Visual and Motion

Vehicle Crash Test.

As a crew member, I filmed the test and handled post-production.

 

High Speed Testing Validation.

Filmed on an Arizona speed track, our small crew couldn't film the speedometer on-site due to high speed and driver safety concerns. I added the speedometer using VFX.

Testing results are validated by authorities.

U.S. Route 66

2,270 Mile Route 66 Road Trip

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My Roles

2D/3D Motion Graphic Designer
After Effects 

EPA Certified

Completed with 381 miles (613.16 km) of range certified by the Environmental Protection Agency (EPA).

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My Roles

Visual Designer
Photoshop

2D/3D Motion Graphic Designer
After Effects, Cinema 4D/ X-Particles

Visual Velocity

Motion Works

Expect the unexpected. Every frame is a burst of innovation.