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Rolex Awards

  • After Effects
  • Photoshop / Illustrtor

What's the Rolex Awards

Aiming to inspire adventure, recognize pioneering and innovative thinking by providing funds to winners for significant achievements.

Selecting Excellence

The judging for the Rolex Awards takes a year. Though selecting winners is challenging, it inspires judges and organizers.

Legacy of Idea

"From Humble Beginnings to Lasting Grand Legacy" pops up in my head. This essence of my campaign's creative line.

Visual Strategy

To balance "Humble ideas" vs. "Grand legacy," I used abstract, hand-drawn styles with minimalist, yet powerful design.

WORK PROCESS

01  /  Client Meeting/ Research / Draft
02  /  Design Study
03  /  Storyboard
04  /  Review / Revision
05  /  Publish
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I'm thrilled to introduce the Rolex Awards to Korea. Just like the meticulous judging process, this campaign has been crafted with great care. The Rolex Awards are open to everyone. Take the challenge.
Rolex Korea
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My Roles

Art Director / Visual Design
Pitch, Photoshop, Illustrator.

Motion / Video

After Effects, Premiere