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FOX Brand Marketing

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FOX Networks Group

Formerly Fox International Channels is 21st Century Fox’s primary operating unit for TV and Cable. It produces and distributes 300+ channels in 45 languages across the world. 

In aggregate channels generated over 60% of News Corporation’s profits in 2012.

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Accomplishments

2014 - 2016

FOX+ Prototype Design

Produced 100+ hours original short-form videos

2009 - 2013

'The Walking Dead' Global Premiere_Asia Creative

FOX, FX, National Geographic Asia Rebranding

2008

FOX, Japan No.1 campaign

No.1 TV rating in Japan

2006 - 2007

FOX International Channels Korea Launch

National Geographic Channel Rebranding

'We Entertain People' of the Year

FOX Asia Launch Campaign

Hong Kong, Singapore, Taiwan, Malaysia, Philippines, Thailand

FOX Korea Localization
FOX Global Branding
Editorial / Indesign

Brand Design Guide Book

FOX International Korea

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Branding: Turning Many Ideas into One Simple Message

All FOX branding begins with the distinctive shape of the FOX logo.
The letter 'O' in FOX, chosen as the key element, features a circular shape with a central cylindrical hole, providing designers with a versatile form to creatively explore and utilize.